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I had the idea for this project last semester, actually, but I was never able to get around to doing it until this class. I was riding in my car down to San Antonio when I saw a Wal-Mart truck with a bumper sticker that read "Follow Me To Low Prices" and my mind instantly went off. Anyone who knows me knows that I'm not a huge fan of Wal-Mart by any stretch of the imagination. At that point in time I had been doing a lot of research into culture jamming and this lead me to think about ways I could reappropriate this particular vehicle for advertising. Basically, I wanted to produce a "Wal-Mart Sucks" type of propganda.
I made the bumper sticker in Photoshop with my own text added to the Wal-Mart logo. It was printed on glossy card stock so that it can be wheat pasted to a vehicle (if so desired). I of course would never support such actions in a public domain, but if these DIY bumper stickers make it to the backs of any Wal-Mart transportation trucks then so be it. To me, Wal-Mart represents the complete antithesis of postmodernity in the sense that Wal-Mart is a shining example of rampant capitalism as well as being diametrically opposed to egalitarianism.
