My goal in this project was to replace someone’s thoughts, with a message I had subconsciously slid into their mind. In this case, I had them think about what they would want for their birthday at the start the experiment. When I finished the monologue I would ask them to tell me about their birthday present, and hopefully it would be what I was planning for them to say all along. A bike. A red bike I had hid in the back. I inserted words like bike, pump, cycle, two, tired, and BMX while touching their shoulder and hand every time in order to jar their concentration, so that they only focus on the touch and the literal words I am speaking to them.