Subversion is an interesting thing. Many times it happens out in the open, more public than public, louder than all hell. This subversion is usually called "revolution," and involves a mass hallucination over a public disgusted with current affairs.
Much more often, this happens in the shadows, waiting for the tipping point to occur. Ideas that are too dangerous or too fun to toy with out in the open are tested and perfected in the laboratory that is our small cliques. It spreads as a joke throughout cities and nations, but somewhere, the punchline gets lost. What was once an innocent missive between friends becomes generally understood fact without boundaries or origin.
This is the development of a culture virus.
Project one is about the more subversive element.
Project two is about fighting using revolution.
Project three is about winning the revolution using subversion.