The Cyber Scene ~ June 18, 1999


Subject: The Cyber Scene ~ June 18, 1999
From: Courtney J. Pulitzer (courtney@pulitzer.com)
Date: Fri Jun 18 1999 - 11:12:08 CDT


The Cyber Scene (tm) ~ by Courtney Pulitzer ~ June 18, 1999
---------------------------------------------------------------------

WELCOME
Darling Scene-stirs! Guess what?! June is rushing through and there's so
much to tell you! In fact, there's so much -- I'll have to make this Scene
so short and let you read all the juicy stuff on ze web site. But don't
fret, gentle readers! If you still have that anklin' to print ze edition
out and read it on ze train to La Hamptons, you can! (from ze web site!)

NOTEWORTHY EVENTS
* Join me under the stars at a fabulous outdoor concert. As part of The New
York Pops Summermusic Concert, June 21st at Lincoln Center's Damroch Park.
Starting at 5:30 PM for lovely wine, hors d'oeuvres (dessert & coffee at
intermission); an amazing raffle; and the soothing pleasant sounds of The
Pops under the incredible Skitch Henderson's direction! Join me at my table
-- call 212-765-7677 to RSVP. $55. Benefit for Children's Music programs.

* Check out the newest Internet webcast with Silicon Alley Live @ PC Expo.
WWWAC President Bob Ponce has spearheaded and taken the WWWAC group, and
now this venture, into new directions. Check out broadcasts of interesting
panels throughout the week at: http://www.SiliconAlley.net Psst! I'll be
hosting and moderating a few shows!

* Cocktails with Courtney -- June 30th. Stay tuned for the final details on
the first summertime cocktail party! www.CocktailsWithCourtney.com

THE CYBER SCENE TABLE OF CONTENTS (TCS TOC)

This week's specials:
LinkShare and Share alike
NYU CAT -- Preview of cutting edge technologies
Opt-in E-mail list marketing secrets (shhh!)
We AllAdvantage.com from a free surfboard

Regular Features:
Shakers and Stirrers
Bits and Bytes

Where in the world is Courtney Pulitzer?
Media Life -- www.medialifemagazine.com -- Every Monday
AlleyCat News -- www.alleycatnews.com -- Every Month
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Subscribe! http://www.TheCyberScene.com/subscribe.htm

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* LinkShare and Share alike
Even if you don't remember your mother saying "Share and share alike" as
you were growing up, these words ring clear in the Internet playground. One
of the beautious aspects of this network is sharing -- information, links
and other good things. Capitalizing on this premise (in a good way) is
LinkShare Corporation with its affiliate network and quarterly seminars.

Among the digerati that were invited to their seminar on Monday, June 14th
at the Puck Building were Candice Carpenter, Chairman and CEO, iVillage;
Justin L. Jaschke, CEO, Verio; Jerome H. Kern, CEO, LinkShare Corporation;
and the dynamic founding brother/sister duo Heidi and Steven Messer,
President and Chairman respectively of LinkShare Corporation. The cocktail
reception in the Puck Building skylight room was host to a fine gathering
of attendees. Eleanor Roe of Virtual Vineyards (who has a really neat biz
card) and Alissa Perry of Outpost.com both had positive feedback on the
Affiliate program and the seminar. Heidi Poulin handed me a fresh Esprit
catalog and explained to Jeff Lefkowitz of NYFirst.com and me that today
marked their launch of the affiliate program with LinkShare. Matt Wachinski
of WorldSpy.com and Robert Robinson, Jr. of 4th Medium Productions were
chatting with Steven Messer. Lee Charles and Joe Young of Baker & Botts, a
sponsor for the reception, was chatting with Bruce Gilburne and Amy Zagin
of LinkShare. On my way out I met some more new affiliates (my there were a
bunch of 'em!): Mike Fernandez of GreatCoffee.com (yum), Jeremy Tick of
Dean-Deluca.com (yum yum) and Tony Nanez of WestLB.com (a bank. oh well).
Susan Sigel told me and Susan Bilenker about her client's company -- a
reminder service on the Web. Now you'll never have to worry about
forgetting your anniversary!

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* NYU CAT -- Preview of cutting edge technologies
Like an arcade for adults, the UltraViolet '99 NYU Center for Advanced
Technology showcase on June 15 was a fireworks display for all the senses.
In their newly renovated, state of the art facilities, the center had
several rooms with computers and wiring and the environment for productive
creativity. Interactive Technology Program student Jenna Park's creation
was a soothing installation based on dreams. 5x7 inch-ish lanterns with a
red glow inside suspended from the ceiling were wired so that when you
touched them they created soothing sounds as they swung. Text from dreams
covered the lantern-shades. I chatted with Bruce Bernstein, president, and
David Jean, director of marketing, of NYSIA. They were excited about the
new board they are bringing in and have lots of things going on, so check
out my Calendar of Events for their listings! Ross Goldstein of Atlantic
Ventures was there to check out software from showcasers like Improv
Technologies. Improv is where Jim Burris (formerly of the NYU CAT) is now
working, along with the artist-in-residence Mitch Butler who was a bright
addition with his bright green leaf-motif shirt. They also have,
apparently, the most amazing loft-like office space! Brad Balfour was
enjoying himself as he mused about "card orgies" when you get too many in
one pocket. Jude Huang, Jason Yung and David Sturman of MaMaMedia gave me
an update on Fillus, the company's newest addition (and extraordinary
coffee-maker). Rick Goldenberg (IBM) demoed a Web authoring tool for
virtual imaging, HotMedia. Theresa McKenna of GeoTechGroup showed me how
her company integrates real property data with tax maps so consumers can
get valuable information. Alex Tuzhilin, an associate professor at NYU
Stern was there showing off his 1:1 Pro product I met Aleksander Williams
of Taurion.com and I must say Joni Nelson and Michael Covitt of the
Sabatier Group win the award for the two best dressed new media financiers.
On the way out I chatted with Chrisitan Cabanero of Kozmo.com, who told me
they just opened an office in Seattle and are the largest distributor of
Ben & Jerry's in NYC! Wow.

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* Opt-in E-mail list marketing secrets (shhh!)
The crowd was hungry to hear Mr. Alan Meckler speak at the "E-Mail
Newsletter/Opt-in E-Mail Marketing Seminar,"produced by his Zapata-like
Internet.com and held at the Marriott Marquis on Wednesday, June 16th. But
Mr. Meckler never showed and the seminar was "lite." Each speaker spoke for
about 5-10 mins and defined what sorts of lists there are (opt-in and
discussion), how they started their respective lists and ad/rental rates. I
noted other e-list owners Tristan Louis (TNL.net), Larry Chase (Web Digest
for Marketers) and Sherry Reisner (NYNMA) in attendence. Marni Kotak
(Virtual Growth) and David Talon (Humor Network) were also there. Mitch
Scherr (iBiz Development), who I met in Austin, TX at my cocktail party,
introduced me to Mark Bruneman of the Net-worker.com. Peter Chislett of
Postal Works LLC and WWWAC board member and I caught up on the news since
we'd last seen each other. Bernardo Joselevich (DutyFreeGuide) and LaLa
Wang of Metro List Express were enjoying some of the dumplings, puff
pastries and pasta that was being served afterwards. David Meadows and
Rachael O'Meara of ScreenShop.com and Betty Wong of Service Finders were
also taking a moment to refuel and chat. Dara Tyson (PR director
extraordinaire, Penton Media) introduced me to a few key people, including
Steven Wright-Mark of Schwartz PR. Rachel Luxembourg introduced me to Chris
Knight, one of the speakers (for the ISP lists) and who has another company
in Wisconsin that manages lists (SparkNet). Doug Block, the filmmaker who
created a documentary and film called "Home Page" came over to tell me
about a NY Showing. This film also made the rounds at the SXSW conference.
Despite the slightly canned presentations, Internet.com won marks for how
to have a short & sweet event -- the whole thing from sign-in to
presentations to reception was managed all in two hours. Now there's
effective-seminaring! They also "get" branding with their give-aways: an
Internet.com tote, pen, pad of paper and an ad rates folder!

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*We AllAdvantage.com from a free surfboard
"Hurry Courtney! You're going to miss the sushi!" Jeff Newelt,
Communications Director at the Art Directors Club greeted me warmly with
this warning on Wednesday, June 16th at AllAdvantage.com's launch party. It
seems that for most of June I've been just downstream of catching the sushi
at these socials. I did get a nice Tuna Roll, though, and then was able to
hear a lengthy and informative overview of this site from Alex Gourevitch,
PR Director. Lou Giacalone of Richmond Research, Inc. and Peggy Altenpohl
of Billboard magazine and I listened as Alex described how the information
bar (similar to Alexa.com's) sits on top of your browser and tracks EVERY
thing you do on a web site. This permission-based tool helps both the
advertisers and the consumers by serving up ads or information based on
clicks and interests. Other ways they get around the "big brother" aspect
that seemed blatant to me are that they don't release any information about
you (other than your web site surfing when you have the tool running) and
you get no e-mail from them or their customers (the advertisers). In fact,
Jim Jorgensen, CEO of AllAdvantage, told me their privacy policies are more
solid than other popular security and privacy initiatives that they aren't
even members. Started just 79 days ago with 1.5 million members, this
company is going gang-busters and looks to continue to ride high on the
wave of momentum.

Another feature is that advertisers can buy key words with them so as to
stay competitive in the search engine ranking battle. For instance, Barnes
& Noble, bought all the key words they could get from AllAdvantage after
Amazon.com bought all the keywords on Yahoo! Nearby I spied William Lopez
of Qwest and chatted with Josh Stylman who informed me that his company
Rotomedia was just acquired by AskJeeves.com. Thomas Eaton, a tanned VP,
biz dev. guy from 24/7 walked off with the slick white AllAdvantage.com
surfboard that was raffled off and Marc Newelt, a recent addition to our
cities Finest (a newly minted Policeman) was there as a security guard to
make sure none other than the winner walked away with the board. Peter
Neumann (3D Designer), David Kassel (OpenShop) and Alayna Tagariello
(Connors Communications) were also there enjoying the night's fun festivities.

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Your Ad Here! Why not reach thousands on savvy new media professionals,
investors and media each week? It's so effective! E-mail:
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SHAKERS & STIRRERS ______________________________
Send your announcements to: shakers@TheCyberScene.com

* Kyra Feldman is the newest kid on the block at T3 Media. As Marketing
Communications Coordinator she'll be busy for this burgeoning company!

* Blue Dingo news: Valerie Boyko was hired as Director of Client Practice
at Blue Dingo and Mike Meyers as Director of Production. Watch for more
additions in the coming months as Blue Dingo continues to strive for unique
solutions, full business integration, and increasing our clients' value.

NEWS BITS AND BYTES _____________________________
Send your news to: news@TheCyberScene.com

VAGUEpolitix | Alyona Makeeva |The Egg Farm Dairy | <kpe> * Independent
Pictures |Lydia Sugarman | David Siegel | The Palace.com | Pics from
Methodfive party | Roger Tallman | Webstakes | WorldSpy | Blue Dingo

Read all the interesting tid bits at: http://www.TheCyberScene.com

UPCOMING EVENTS ________________________________
For the most comprehensive, up-to-date listing on all the events ~
Check out: http://www.TheCyberScene.com/ ~ Click on "Calendar "
Add your own events too!

* Guy Kawasaki and Garage.com are comin' back to Boston! The "Bootcamp for
Startups Fall 1999" on Oct. 5-6 promises to be a kick-in the butt and great
networking opportunity for attendees. Garage.com's Bootcamp for Startups
features an established network of high tech industry experts, insiders,
venture capitalists, and angel investors. These people can help you
predict, avoid, and manage the many obstacles facing every startup. Come
learn the ins and outs of writing a business plan, protecting your
intellectual property, finding investors, perfecting a pitch, and creating
a buzz. Bootcamp for Startups is like a two-day startup MBA. You can find
more information and register for the Boston conference at:
http://www.garage.com/bootcamp/

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THE CYBER SCENE CENTRAL STATION ____________________
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Editorial Stacey Schrader ~sschrader@writershouse.com
Board Of Advisors Tery Spataro ~ tery@interport.net
                         Howard Greenstein ~ hgreenstein@hotmail.com
                         Joanna Gebhardt ~ jgebhardt@earthlink.net
                         Alexandra Duran ~ amduran@earthlink.net
                         Steven Robinson ~ shrobinson@infohouse.com
Make-up (4 on & off TV) Gillian Davis ~ gillian@thecyberscene.com
Photographer Tess Steinkolk ~ Browndog18@aol.com

LEGAL _________________________________________
While "The Cyber Scene" TM and its agents use their best efforts in
collecting and preparing the information published herein, "The Cyber
Scene" does not assume, and hereby disclaims, any liability for any loss or
damage caused by errors or omissions, whether such errors or omissions
resulted from negligence, accident or other causes. "They Cyber Scene" and
its affiliated individuals may, from time to time, own, have positions or
options in companies discussed herein and may also perform advisory
services, and/or have other relationships with those companies.

TM/(C) ________________________________________
You may freely distribute "The Cyber Scene" material, as long as it bears
the following attribution:
Source: 1999 The Cyber Scene TM http://www.TheCyberScene.com

"The Cyber Scene" TM is a newsletter owned and operated by Courtney
Pulitzer Creations. Copyright 1999 Courtney Pulitzer. All rights reserved.



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