Investing in Consumer Brands
What's Real About the Real Thing?
14 Things to Know About Consumer Brands
Selected Consumer Products Leaders
Beverages Coca-Cola (NYSE: KO) Pepsi Cola (NYSE: PEP) Cadbury Schweppes (NYSE: CSG) Coors (NYSE: RKY) Anheuser-Busch (NYSE: BUD) Allied Domecq (OTC: ALDCY) Boston Beer (NYSE: SAM) Diageo (NYSE: DEO) LVHM Moet Hennessy Louis Vuitton (Nasdaq: LVMHY) Philip Morris (NYSE: MO) Starbucks (Nasdaq: SBUX) Foods Philip Morris (NYSE: MO) Kellogg (NYSE: K) Quaker Oats (NYSE: OAT) H.J. Heinz (NYSE: HNZ) General Mills (GIS) Fresh Del Monte (NYSE: FDP) Campbell Soup (NYSE: CPB) Del Monte (NYSE: DLM) Hershey (NYSE: HSY) Sara Lee (NYSE: SLE) Wrigley (NYSE: WWY) Nestle (OTC: NSRGY) Groupe Danone (NYSE: DA) Unilever NV (NYSE: UN) Unilever PLC (NYSE: UL) ConAgra (NYSE: CAG) Tobacco Philip Morris (NYSE: MO) British American Tobacco (AMEX: BTI) Loews (NYSE: LTR) R.J. Reynolds (NYSE: RJR) Vector Group (NYSE: VGR) Toys Mattel (NYSE: MAT) Hasbro (NYSE: HAS) Nintendo (OTC: NTDOY) SEGA Enterprises (OTC: SEGNY) Disney (NYSE: DIS) Mobile communications Nokia (NYSE: NOK) Motorola (NYSE: MOT) Ericsson (Nasdaq: ERICY) Computers Dell (Nasdaq: DELL) Compaq (NYSE: CPQ) Gateway (NYSE: GTW) IBM (NYSE: IBM) Consumer Electronics Sony (NYSE: SNE) Philips (NYSE: PHG) Hitachi (NYSE: HIT) Matsushita (NYSE: MC) Pioneer (NYSE: PIO) Appliances Whirlpool (NYSE: WHR) Electrolux (Nasdaq: ELUX) General Electric (NYSE: GE) Maytag (NYSE: MYG) Footwear Nike (NYSE: NKE) Reebok (NYSE: RBK) adidas-Salomon AG (OTC: ADDDF) Fila (NYSE: FLH) K-Swiss (Nasdaq: KSWS) Skechers (NYSE: SKX) Vans (Nasdaq: VANS) Timberland (NYSE: TBL) Steve Madden (Nasdaq: SHOO) Kenneth Cole (NYSE: KCP) Stride Rite (NYSE: SRR) Fashion Donna Karan (NYSE: DK) Tommy Hilfiger (NYSE: TOM) Ralph Lauren (NYSE: RL) Nautica (Nasdaq: NAUT) Jones Apparel Group (NYSE: JNY) Gucci (NYSE: GUC) Liz Claiborne (NYSE: LIZ) Photography Eastman Kodak (NYSE: EK) Fuji Photo (Nasdaq: FUJIY) Canon (Nasdaq: CANNY) Auto Makers Ford (NYSE: F) General Motors (NYSE: GM) DaimlerChrysler AG (NYSE: DCX) Toyota (NYSE: TM) Honda (NYSE: HMC) Consumer non-durables Gillette (NYSE: G) Kimberly-Clark (NYSE: KMB) Procter & Gamble (NYSE: PG) Johnson & Johnson (NYSE: JNJ) Unilever N.V. (NYSE: UN) Fort James (NYSE: FJ) International Paper (NYSE: IP) Avon Products (NYSE: AVP) Revlon (NYSE: REV) L'Oreal (OTC: LORLY) Estee Lauder (NYSE: EL) Clorox (NYSE: CLX) Colgate-Palmolive (NYSE: CL) Dial (NYSE: DL) Miscellaneous Harley-Davidson (NYSE: HDI) Energizer Holdings (NYSE: ENR) Ralston Purina (NYSE: RAL) Rayovac (NYSE: ROV)