Harvey Cards

Cut 'em out. Shuffle 'em up. Start brainstormin'.
Let it be random and don't skip hard ones.

Animate

Modilize, bring life to inanimate subjects (having human qualities). Apply repetition, progression, narration.

Contradict

Contradict the subjects original function, reverse and deny! Visualize your subject in connection with the reversal of the laws of nature, gravity, magnetic fields, growth cycles, procedures, rituals.

Symbolize

How can your subject be imbued with symbolic qualities? What can you do to turn your subject into a symbolic image, a public symbol?

Superimpose

Overlap, cover, overlay. Super-impose dissimilar images or ideas. Combine sensory perceptions, (sound/color, etc.) Combine different point of view synchronistically.

Transfer

Move your subject into a new situation, environment or context. Adapt, relocate, dislocate to a new environment.

Add

Extend, expand, supplement, magnify your reference matter, make it bigger.

Substitute

Exchange, switch, replace. What other ideas, image, etc. can be substituted?

Distort

Twist the subject out of its true shape or meaning. How can you misshape it? Can you melt it, burn it, make it fatter, wider?

Transform

Convert. See your subject in a state of change. Think of "cocoon to butterfly" transformations.

Sympathize

Relate to your subject. Put yourself in it's "shoes". Think of it as having human qualities.

Analogize

Compare. Draw associations, seek similarities between things that are different. What logical or illogical associations can I make?

Subtract

Simplify, omit, remove elements. What rule can you break?

Isolate

Separate, set apart, crop, detach. Use only parts. What elements can you detach or focus on?

Disguise

Camouflage, conceal, deceive, encrypt. how can you hide, mask and shift your subject to another frame of reference?

Change Size

Make subject bigger or smaller. Change proportion, relative size.

Repeat

Repeat a color, form, shape, idea. Restate, echo, duplicate in some way.

Mythologize

Build a myth around your subject. How can you transform your subject into an iconic object?

Fantasize

Fantasize your subject. Use it to trigger surreal, preposterous, outlandish, outrageous bizarre thoughts. Think "what if" thoughts. What if alligators played pool or day and night happened at the same time?

Combine

Bring things together. Connect, link, unify, mix merge, rearrange. Combine ideas materials, technologies.

Parody

Ridicule, mimic, mock, caricature. Make fun of your subject.. "Roast it", transform it into a visual joke or pun.