alternative media and participatory culture :: how they meet? how do they dialogue? social change? how social change will happen? benkler and jenkins >>>> point of media literacy >> being able to rewrite own culture, technocentric? matter of access to information >> important for activists looking at increase participation >> argument that participating in online forms are linked to political participation practice of participation transitional moment week ties, strong ties >>> online activism political economy is not looked >> how do we look at comercialism in this sites? alternative or participatory? participatory culture leaves behind questions of content what is the object of analysis? >> one thing is the videos, other things is the chanel for benkler is opennes for jenkins is a call for participation in all realms progressive and optimistic agenda >> celebration how participation desempower people? >> terms and conditions the economic rules dont change other kind of values are not explored does not look at political economy >> how economic pressure shapes how do we understand the terms and conditions?