maps have always been related to power insititutions such as goverments, universities, alternative ways of mapping map as media :: open street map as a case of alternative media collaborative, cooperation, sharing, commons, democratic -folksonomy -community + wiki political character respond in em discussion of the basic intersections between open source philosophy and alternative media theory. "folksonomy" (in contrast to taxonomy), a style of collaborative categorization of sites using freely chosen keywords, often referred to as tags. Tagging allows for the kind of multiple, overlapping associations that the brain itself uses, rather than rigid categories. In the canonical example, a Flickr photo of a puppy might be tagged both "puppy" and "cute"--allowing for retrieval along natural axes generated user activity.