wto protests video piece protesters during 5 days bringing attention to the WTO *************************************** social movement -downing thinks social movement use alternative media, use of alternative media has not been studied. -alain turein: 3 pcpls : movement identity (definition), notion of an adversary or oponent, explicity identified; having a vision (objective in the future, goal) focus on transformation :: alternative media as material and [sicological spaces :: for transforming culture alternative culture :: trasnformation - steiner : history of women's alternative media serving women as a community cultural mass media images of women, - eyerman & jamison ; value of mobilizing tradition appropriation of songs organic intellectuals in social movement :: individuals that are part of the movement and contribute to the formation innovative ways of understanding :: exemplary cultural actions context is so important use of folk music for social movement >>> mobilization of tradition :: narrative knwoledge that can inspire new waves of activism, try to understand contemporary events situations, popular culture can affect the structures of feeling new framework for understanding who they are issues of identity and community interact with social movements emotive, affective, connect people, historical sense, song as belonging :: common messages : embodied senses of community ::: feeling there is something beyond themselves :: identity :: hitstoric notion of collective identity :: a social movement ::: focus on transformation :: social change social movements are both about the political and the cultural cognitive practice "" knowledge production ******************* open source open video :: creating a huge database democracy use culture identity :: how cohesive the alternative is? media reform movement >>>