SECOND LIFE anthorpology of virtual world ethnography:: open ended method :: participant observation : avoiding eliciting responses: conditionated the sort of responses go to the field with ideas, rather than questions issue of a sample :: snowballing not good for counting things description of a define population, purpose of understanding a phenomenon taking notes as field method looking for patterns after that graphic evidence "taking the virtual world in its own sense" techne and the built environment : repeated snaps shots :: synchronic ******************************************************** study of culture :: complex whole ethnography ::: participant observation ethnographic knowledge is situated and partial interviews and focus groups opnen-endedness of second life avatar tom bukowski build tools insider researcher The chapters on methods are masterful and will help any classroom enter a meaningful discussion of what is virtual in all lives and how ethnography captures virtuosity. All his interview subjects go through the steps of informed consent within Second Life, with no forced connection to any other reality. Boellstorff accepts the culture he learns and acknowledges that he changes it by learning and through his published description to us. His chapter headings: Place and Time, Personhood, Intimacy, Community, and Political Economy, could come from any ethnography. Boellstroff notes that exclusively text based communication was one novelty of Second Life. isn’t having every conversation all typed out, including the eavesdropped ones, an ethnographers dream? I can only imagine the task of analyzing the thousands of pages of real text that must have constituted this “virtual” world research. chapter on intimacy, will think about personhood, individuality, personality, and all of the possible permutations of “self” in new ways. Perhaps the most dramatic are people who choose avatars wildly different from their first life selves in gender, age, racial representations, disability/ability, possible human physiognomy, and even species. Boellstorff draws upon an impressively wide array of cultural theory to elucidate the idea that virtual worlds enable new possibilities for what he calls “techne”: “the bootstrapping abil- ity of humans to craft themselves” (57). In such an analysis, Second Life participants’ adoption of avatars to engage in virtually staged social interac- tions of various types—which Boellstorff addresses in chapters focusing on things like “personhood,” “intimacy,” and “community”—becomes a crucial component of a wider “recursive” tendency to ex- plore performance in cyberculture for “radically new ways to understand [our] lives as beings of culture as well as physical embodiment” (58).