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the method

the Prospect has its foundation on the treatment of reflections of the past. This is made by sticking notes together from notebooks for the past year. Notebooks are expressions of the state of mind. This is where new knowledge is recorded combined with expressions of the conscious and subconscious of the beneficiary. When the pen hits paper, it is difficult to not end up drawing something of which one has no conscious control over. It is the affirmation of being, whereby the state of living in two worlds is recorded. One world, responds by recording the immediate environment, and the other world responds to the tumults and triumphs of the dream state.

The materials used for the base sheet were 64 sheets of notes and assignments taken from classes over the last year. The classes which fueled my stream of thoughts are the following: Theories of Persuasion, Account Planning, Creative Strategies, Integrated Communications Management, Portfolio 1 (advertising), and Enigma of Predication. All these classes are instrumental to the advancement of my knowledge, and were chosen to corner in my desired future in a rewarding career in advertising.



The painting which coalesces the combined notepages employed Black India Ink and acrylic paints mixed with water. The usage of dry brush and wet brush were constantly interchanged to create the overall effect of the constant contraction and expansion of the mind. There was no intended subject matter to the main painting. The only intention was to let myself loose after perusing through my notepages and see where it takes me. So in the same unconscious technique of drawing on the notepages, my hand combined with the prevision (which comes roughly 3 seconds before the brush hits the paper) in my head led to the composition that was created.

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by Harish Valsan